<b>Swedish film enthusiasts VionLabs
test-drove their platform with Warner Brothers and Tele2/Comviq and user feedback
was very positive. Renting and watching movies from
Vionlabs smartphone app, instead of a traditional online VOD-service increase
views with 4800 per cent. </b>

<b>Now it is time for a roll out in
the Middle East together with Cyberia.</b>

In the
music industry we have seen services like iTunes and Spotify change the way we
listen to music. Still, in the movie and TV business nothing has really
changed. The new players don’t show any black figures, and the old ones have difficulties
keeping up with the changing user behaviour.

– There’s a
lot of activity right now, with players like Netflix and HBO. But show me
anyone in this field that earns money, and I promise to eat my smart phone,
says <b>Rudolf Castillo</b>, Co-Founder and
Head of Business Development at VionLabs.

The reason
they don’t make money is the complicated payment solutions and because they
don’t see how new user behaviour and smart phones have transformed the category.
All according to Rudolf:

<i>- We created this Social Mobile
TV app because we love movies and TV-shows, and we believe that if you offer a
greater experience than piracy, people are willing to pay. Just like with
music.</i>

In 2012 VionLabs
created a proof of concept together with <b>Warner
Brothers</b> and <b>Tele2/Comviq</b> to fully
test the user experience. In 30 days the viewing and video revenues increased,
and the revenues were 4 times higher than what one of Sweden’s most popular
VOD-services turns over in a year.

<i>Put differently, by creating a
better user experience and making it accessible on smart phones the amount of paying
viewers increased by 4800 per cent.&nbsp;
</i>

The Swedish
tech company is starting to attract interest from carriers all over the world. And
As by Friday the 22nd of March Telecom giant IPS Cyberia with 40 million
customers in the Middle East started to offer this service to their customers
in Lebanon.

For details
about the company go to cyberiagroup.com

For further
information:

Please
contact <b>Nadine</b><b>Breidensjö</b> &nbsp;Phone: +46 704 48 96 96 E-mail: nadine@vionlabs.com

Or <b>Rudolf Castillo</b> Phone: +46709 22 44 89 E-mail:
rudolf@vionlabs.com

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