<b>Live Streaming and Video
Library upgraded with Screen9&nbsp;</b>

Arla
Foods in Sweden has selected Screen9 Online Video Platform to maximize the
opportunities regarding video by
launching Arla Play, a unique platform,
to distribute the tremendous variety of content in Arla’s media library.

Arla
wanted a video platform that offers plenty of features, is reliable and
flexible in order to make the best use of their growing video library. The
ability to add additional features as required, such as live streaming, was
also a key factor in Arla Foods choice of Screen9.

Christina
Skoglund, Communication Manager Web at Arla, says: ”We have created Arla Play,
a video service that has made all of our diverse content available for the
first time in one place on our web. Arla Play offers a wide range of content
from great food inspiration, historical films and commercials to Arlakadabra, a
section for kids. We believe in making all videos accessible and shareable for
those who want to engage in our content.”

Arla’s
digital partner, Creuna, has been responsible for designing and developing the
new Arla Play video media library, which integrates into EPiServer Content
Management System.

Emilia
Anelli, Project Manager at Creuna, says: ”The new video library is designed to
be easy-to-use for all ages, organizing all content &nbsp;into different categories. The solution is
highly user-friendly with a responsive web design that offers an optimal user experience
on tablet, smart phone and PC. The integration has been excellently supported
by a powerful and flexible Screen9 API along with knowledgeable and helpful support
staff.”

Much
of the new content has been produced by TTV, Tillämpad
Television, along with the successful advertising campaign along the
theme of ‘What inspires you? Good food without fuss.’&nbsp;

As found here: &nbsp;http://www.arla.se/arla-play/reklamfilmer/?video=BZwfTpfuuK3Cg0bJtq7kcg

Pressreleasen kommer från: Newsdesk