Stockholm, August 1st, 2013. Effective immediately, the beta format of Magine, the cloud-
based TV service, is now available in Germany. Interested German viewers can apply for test
access at www.magine.com. A limited number of users will get a cost-free opportunity to
test a totally different kind of TV viewing before the official launch in the fall of 2013, when
Magine will become available in Germany as a regular subscription service.

<b>Magine: Television Wherever and Whenever You Want
</b>

The Magine solution is unique. It is the only provider that enables viewers to watch linear TV programs of TV channels either live or via catch-up and start over and to view the programs
on smart TV, tablet, computer or smartphone.

A clearly understandable interface ensures intuitive operability on whichever device the user
prefers. Broadcasts can also be selected via fingertip from a program overview on an
interactive timeline. Images in the preview window offer first impressions of each selected
program. Furthermore, users can also find out about individual broadcasts via the search
function or else they can ask Magine ´s sophisticated search system to display a compact
overview of specific genres, characters or news events e.g. films, sports, documentaries,
children’s programs or even music broadcasts. Whether via WLAN, 3G or 4G networks,
Magine offers its users outstanding picture quality that’s optimally adapted for the available
Internet connection.

Commenting on the beta launch in Germany, Magine’s CEO Mattias Hjelmstedt says: ”Our
launch in Germany is an outstandingly important milestone for Magine. After the start in
Sweden and the beta launch in Spain, we’re very pleased that we’ve succeeded in making
Magine available in three European markets inside half a year’s time. We’re convinced that
German viewers will be enthusiastic about Magine because we enable them to enjoy a
better kind of TV viewing.”

With the start of the beta version in Germany RTL, VOX, RTL II, SUPER RTL, n-tv, RTL NITRO,
ZDF, Eurosport 1, Eurosport 2, Nickelodeon, Comedy Central, VIVA, DMAX (Discovery
Networks) are available via Magine. Negotiations with other major international media corporations are underway and the service will expand its program offering during the
coming months.

Since its ”first edition” launch in Sweden in April 2013, Magine has very successfully
established itself in that country. In July the Magine app held the ”number one” position for
the most popular entertainment application in the Swedish iTunes store. Magine hosts
Swedish national television broadcasters SVT and TV4, as well as international groups
including Discovery Networks, Disney, CNN International, BBC,Eurosport, National
Geographic, Nickelodeon and Cartoon Network.

The beta version started successfully in Spain beginning of July 2013 where the platform
hosts Chello Multicanal, Viacom Spain, Cosmopolitan and National Geographic Channel
Spain amongst others. The service has impressed both partners and viewers with its quality
and unique user experience.

Earlier this month Magine founders, Michael Werner, Mattias Hjelmstedt, Erik Wikstrom,
Xavier Ritort and Hakan Tranvik announced the raising of an impressive $19 million through
an agreement signed with Swedish and international investors. On the strength of this
fundraising round the international rollout of the platform will accelerate considerably and
Magine predicts that the the service will be available to viewers in at least three further
markets before the end of the year.

Additional visual material related to the press release, and a demo video about Magine, are
available at the following link: <a href="http://vimeo.com/66824127">http://vimeo.com/66824127 </a>

<b>About Magine:
</b>

Magine is not TV through a new device but a secure, cloud-based TV delivery platform that
offers the ultimate freedom of watching live, start over and catch-up television from
channels on different devices, always respecting the rights agreements in place. It delivers
high speed, high- quality, DRM protected images via any available internet connection.
Magine is currently available on Apple devices and on Samsung smart TV’s. More TV
platforms and Android tablets are on the way.

<b>Magine: Television as it should be
</b>

<b>For additional information, please contact:</b>

Mattias Hjelmstedt
mattias.hjelmstedt@magine.com
+ 46 70 480 01 25

<b>Press Enquiries Germany: </b>

ha¨berlein & mauerer

Hanif.Shangama@haebmau.de
+49.30.726 208-225

<b>International Press:</b>

Laura Lemens Boy
laura.lemens-boy@magine.com
+ 33 6 22 513 713

Pressreleasen kommer från: Newsdesk