The market for daily deals is in full swing. Consumers are always seeking the most competitive prices and exclusive offers. Commercial sites are willing to invest in this growing market but may have neither the time nor the resources to develop their own solutions. Way26 was able to detect and respond to this need by offering a ”turnkey” platform that is fully customizable for web and mobile. 

Being aware of the location of the end user, Way26 chose 4G Secure to be this new distribution channel. Used daily, the telephone has become a strategic tool that meets the right time and right place of the consumer’s expectations. By working with 4G Secure, Way26 offers its partners a 100% customizable mobile solution. Intuitive and easy to use, this application allows the user to buy, receive and use coupons, promotions and other great offers, directly from the mobile, in physical stores. With geolocation-based systems and targeted notifications, Way26 offers customers an intelligent system capable of providing targeted and relevant deals to consumer tastes at the right time. Way26 partners maximize their chances of having their ads turn into actual transactions. 

"The synergies between 4G Secure and Way26 are obvious. We both have in common the need to propose an offer to our partners ever closer and consistent with the purchasing behavior of the customer. In developing this new mobile application, we combine technological know-how and potential for commercial development at European level, "said Benoît Delestre CEO on 4G Secure. 

 "In order to expand and innovate the supply, Way26 now offers a customizable mobile application that can, among other things, send alerts to the consumer regarding products and services tailored to their profile and their interests. This new service complements our current offer as it helps to increase the visibility of our customers with a new strategic channel of the mobile web, " says Sirous Kia CEO on Way26. 

About Way26

Way26 is a supplier capable of offering unique, turnkey purchasing web platforms for retail players, e-commerce, media or existing couponing ventures. The offer includes an intuitive web interface, customizable to the needs of partners, full back office system, friendly management practices of merchants and customers, campaign publishing tool and reporting tool. With Way26:s full hosting service, there is no need to invest in technical configurations or server management. With SSL certification, Way26 guarantees its partners a safe online payment process. ??For more information visit: www.way26.com ??

About 4G Secure 

4G SECURE, founded in 2010 by experts on mobile and contactless (2D barcode and 1D, NFC) applications, are based in Paris, Geneva and Singapore. Specializing in the development of mobile applications and servers, 4G SECURE operates two SaaS platforms in the field of strong authentication and paperless enrollment in the following markets: Banking, E-commerce, I-Gaming Ticketing, Loyalty, Voucher, Couponing and Cloud Computing. Already with reputable partners such as Oberthur, Capgemini, Sopra Group, Monext, SCCP Group or the Group Cheque Dejeuner, 4G Secure aims to become a key player in all electronic transactions issued directly from mobiles. For more information visit: www.4gsecure.fr

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