Malmö, November 1, 2012

Joakim Nydemark new CEO at Crunchfish AB

Crunchfish AB, a global provider of software products and services for touchless interaction with electronic devices, today announced the appointment of Joakim Nydemark as Chief Executive Officer. Joakim comes to Crunchfish from Anoto, a leading provider of digital pens where he served as EVP Sales & Marketing and led the international sales and marketing organisation.

Joakim Nydemark has a master’s degree in electrical engineering from Lund Institute of Technology and 13 years of international software business experience. Before Anoto he was the VP Global Sales for 4 years at TAT and served as the CEO of Obigo AB for 5 years previous to that.

”We are extremely pleased to have Joakim Nydemark on-board as our new CEO. His great track record as a CEO and in sales and marketing made him our dream candidate to take on the challenge of leading Crunchfish into the future.”, says Crunchfish Chairman of the board, Joachim Samuelsson.

”I am really excited to start working at Crunchfish. The company is passionate about touchless interaction and has a unique software technology to enable it. I see great potential for its use in a variety of application areas and really look forward to be a part of enabling people and products in the world to become a touchless generation.”, says Joakim Nydemark.

For any questions please contact:

 Joachim Samuelsson, Chairman of the board

+46 708 – 46 47 88

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