Santa Monica, CA, May 6, 2011: Ironroad USA along with Ironroad AB, launched it’s cutting
edge smart phone application ”VMS” today to the world via the cloud. VMS, downloaded as a free app
from the App Store or Android Market, is a simple and inexpensive way to share video experiences and
communicate through a mobile phone. VMS allows consumers to rapidly share video through a
simple app that works in the same way as an SMS.

The platform powering the VMS application, allows users of VMS app, the ability to customize their
privacy settings, enabling various methods of video message exchange. These include, videos
messages from one to another user, video broadcasts from one to many users and all either free or as
a premium paid subscription. Ironroad’s advanced broadcast video platform is targeted at content
creators, now able to monetize video blogs from subscriber one and businesses who want to integrate
video and instant communications into their marketing mix cost effectively.

Gerard Casale,Jr., CEO of Ironroad USA Inc. says: ”We believe that the future of social
media and broadcasting is largely through the smartphone which is rapidly proliferating, and as
capacity and bandwidth increases rapidly with 4G and LTE here in the US we believe that VMS is
the tool of choice for users to easily manage their own personal mobile broadcasting network.”

To learn more about Ironroad or VMS please visit www.ironroad.com

About Ironroad USA, Ironroad USA Inc. is the exclusive license holder of the VMS application for
all of the Americas, excluding Canada.

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