HP today announced enhancements to its flagship PartnerOne
program effective Nov.  1, 2013. Changes
to the program will help HP partners to accelerate growth and profitability,
while helping strengthen their competitive differentiation in the market.

The newly simplified program focuses on a simple structure that
offers a predictable and profitable compensation model including streamlined
certification requirements, across all regions and HP business units – HP
Enterprise Group; HP Software; and HP Printing and Personal Systems.

Partners such as PCM, Inc., through wholly-owned subsidiaries, is a leading technology solutions
provider to small and medium sized businesses, mid-market and enterprise
customers, government and educational institutions and individual consumers, enthusiastically anticipate the
arrival of new program elements that deliver a consistent experience and make
it easier to purchase, sell and grow profitably with HP.

”The enhancements to HP PartnerOne will allow PCM, Inc., to plan
our investments and better determine accurate rebate projections when selling the
HP portfolio,” said Adam Shaffer, senior vice president, Marketing, PCM.  ”This new model provides PCM the visibility
it needs to invest in resources, solutions and demand generation to grow our HP
business.”

Consistent compensation model increases partner profitability

HP will focus the PartnerOne compensation model on three key areas to
help partners drive incremental revenue and increase profitability. These are
comprised of:

· 
Partner membership status

· 
Growth in new business revenue opportunities

· 
Targeted products and services sales incentives

These changes expand on the enhancements rolled out in May, when
HP removed gates and caps so qualifying partners earn rebates from their first
sale and have unlimited earning potential.

 

Predictable membership structure provides path for growth

HP is introducing new PartnerOne membership levels –
Platinum, Gold, Silver and Business Partner, which will be consistent across
all HP business units and available in all regions.  This new structure offers greater partner
differentiation and is simpler and more intuitive for end customers.  Partners also will find it easier to identify
opportunities and differentiate their businesses in the marketplace. 

As an added benefit for partners, HP will actively brand the
highest partnership levels in end-user customer marketing campaigns.

New certification process simplifies specialization requirements

HP has streamlined its certification process to make it
easier for partners to identify and complete the training needed to achieve
product and solution Specializations.  HP’s
sales and technical certifications are designed to create world-class experts
who can effectively sell and architect the most advanced solutions to deliver
the ‘new style of IT’ to HP customers. 
The new process also maintains HP’s high standards of competency for
each Specialization and recognizes and builds upon partners’ existing
certification investments. For example, the number of technical certifications
in the HP Enterprise Group has been reduced from 44 to 22.

”Partner success is the foundation of HP’s relationship with
the channel community, and our programs must evolve to help partners better
serve our mutual customers,” said <a href="http://www8.hp.com/us/en/hp-information/executive-team/team.html#todd-bradley">Todd
Bradley</a>, executive vice president, Strategic Growth Initiatives, HP. ”HP
PartnerOne continues to lead the industry by offering partners predictability,
simplicity and profitability to allow more partners to increase revenue, earn
greater rewards and grow their business with HP.”

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