<b>
EMEA expansion of returns programme helps customers
improve the sustainability of their printing solutions. </b>
GENEVA, April 18, 2013 – HP
today announced expanded recycling solutions that will help EMEA customers
reduce the environmental impact of their printing and benefit from the quality
of Original HP printing supplies.
As
an industry leader in the movement towards more sustainable printing, HP is
continuously working with manufacturers, retailers and non-governmental organisation
(NGO) partners to create solutions with reduced environmental impact – from the
design and manufacture of products through to their use and end-of-life recycling.
”Our
customers want printing
solutions that offer quality and reliability, with proven environmental performance,”
said Marcus
Wollard, Category Manager for Printing Systems at HP Sweden. ”HP’s approach begins with innovative and
environmentally sustainable product design and goes all the way through to providing free and
easy recycling options that people can completely trust.”
<b>Expanded
recycling options for customers
</b>The
company’s industry-leading recycling programme called <a href="http://www8.hp.com/us/en/hp-information/environment/product-recycling.html#.UVDK4hc3uSo">HP
Planet Partners</a>
lets customers recycle used Original HP cartridges as part of a ”closed loop”
plastics recycling process. To date, customers worldwide have recycled more
than half a billion HP ink and LaserJet toner cartridges with HP Planet
Partners.(1)
HP
Planet Partners is free and available to customers across 34 countries in EMEA.
It is simple to use, beginning either with a visit to www.hp.com/recycle or an HP Authorised
Retail Collection location.
Collaborating
with several retailers across EMEA such as Staples, Makro, Dixons and El Corte
Ingles, HP has recently expanded its collection network, which is anticipated
to include more than 9,000 retail outlets worldwide.
In
Germany, Austria, Switzerland and France, HP is now actively working with
specialist IT recycling company AfB Group, which has a workforce that comprises
50 percent of its employees that are physically challenged. AfB is collecting,
sorting and returning used Original HP ink and toner cartridges to HP for
recycling. The partnership has recently
been expanded following a successful pilot in Austria last year, where AfB
collected more than 10,000 toner cartridges from nearly 200 businesses.
Through
this and other efforts, HP aims to recycle 3.5 billion pounds (1,600,000 metric
tons) of electronic products and supplies by the end of 2015.
<b>Measuring
recycling results by the billions
</b>HP’s
groundbreaking ”closed loop” plastics recycling process uses plastic from
recycled cartridges and other post-consumer sources to create new Original HP
cartridges. To date, HP has recycled 1.71 billion
pounds (776,000 metric tons) of electronics and Original HP print cartridges
around the world. HP has also kept 280 million cartridges(1) and more than 2 billion post-consumer plastic bottles out of
landfill.
When
compared to new (or virgin) plastic, the recycled plastic used in HP ink
cartridges since 2010 has up to an estimated 33 percent smaller carbon
footprint – even when the impacts associated with collecting, transporting and
processing are taken into account. Using recycled plastics is also estimated to
reduce total water used in cartridge production by up to 89 per cent.(2)
As
the world’s largest provider of information technology (IT) infrastructure,
software, services and solutions, HP is in a unique position to respond to the
challenge of reducing energy use and waste. The company sees unprecedented
opportunities to transform the way the world lives and works through
increasingly sustainable products and solutions that help its customers thrive.
<b>För ytterligare information, vänligen kontakta:</b>
Marcus Wollard,
Produktchef för laserskrivare, HP, Sverige
076-859 46 45, [u]marcus.wollard@hp.com[/u]
<b>Presskontakter</b>
Gunilla
Lundqvist, Informationschef, HP, Sverige
076-859 46 65, Gunilla.lundqvist@hp.com
För produkttester och bilder:
Daniel Larsson, Prat PR Porter Novelli för HP
070-475 52 20, Daniel.larsson@prat.se
<b>About HP
</b>HP creates new possibilities for technology
to have a meaningful impact on people, businesses, governments and society. The
world’s largest technology company, HP brings together a portfolio that spans printing,
personal computing, software, services and IT infrastructure to solve
customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com.
(1)
Based on internal HP data.
(2)
For cartridges produced in 2010 and
beyond. Based on a 2010 life-cycle assessment (LCA) performed by Four Elements
Consulting and commissioned by HP. The study compared the environmental impact
of using polyethylene terephthalate plastic (PET) with the environmental impact
of using recycled PET to manufacture new Original HP cartridges. Details are
available at www.hp.com/go/RecycledPlasticsLCA.
Amount collected since beginning of respective
programs.
This news release contains forward-looking
statements that involve risks, uncertainties and assumptions. If such risks or
uncertainties materialize or such assumptions prove incorrect, the results of
HP and its consolidated subsidiaries could differ materially from those
expressed or implied by such forward-looking statements and assumptions. All
statements other than statements of historical fact are statements that could
be deemed forward-looking statements, including but not limited to
statements of the plans, strategies and objectives of management for future
operations; any statements concerning
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