<b>Hitachi Data
Systems hjälper företag att maximera sina IT-investeringar med nya
infrastrukturlösningar</b>

SANTA CLARA, Calif. – 11 juli 2013 ­

Hitachi Data Systems Corporation (HDS) presenterar idag en rad nya
uppdateringar som förstärker befintliga plattformar. Uppdateringarna omfattar:

• Hitachi Unified Storage VM (HUS
  VM) all flash system för prestandakritiska tillämpningar
• Hitachi Unified Storage och
  Hitachi NAS (HNAS) Platform för fillösningar i stora och mellanstora företag
• Hitachi Unified Compute Platform
  (UCP) för konvergerad infrastruktur

De nya förbättrade plattformarna gör det möjligt för företag att minska
sina kostnader (TCO) med 30% och fördubbla prestandan jämfört med tidigare
generationer.

I takt med att mängden data växer explosionsartat så ökar också kraven på
flexibla och kostnadseffektiva IT-lösningar. Hitachis förbättrade plattformar HUS
VM, Hitachi Unified Storage och HNAS, hjälper företag att maximera sina
IT-investeringar och bidrar till ett bättre analysarbete, underlättar
beslutsfattandet och frigör resurser i verksamheten. Dagens lansering gör att
företag och organisationer kan öka sin innovationstakt och skapa starka
konkurrensfördelar genom att dra nytta av:

• <b>Prestanda: </b>Upptillfördubblad prestanda för snabbare tillgång till information, tack
  vare hela system som är optimerade för flash.
• <b>Effektivitet</b>: Effektiviserar IT-personalens arbete och frigör resurser till mer
  strategiska initiativ som stöttar affärsmålen.
• <b>Ekonomi:</b>
  Minskar den totala kostnaden (TCO) med 30 % genom enad styrning och migration
  och lagring av data.

För mer detaljerad information, ta del av hela pressmeddelandet nedan. (<i>OBS! Vi klipper in
hela den finala globala releasen men kommer även att ladda upp dokumentet som
en pdf-version av nyheten.)</i>

<table>
<tbody><tr>
<td>
<b>Press
Contacts: </b>

<b>Hitachi
Data Systems</b>

Melissa
Rossiter

(408) 970-4849

melissa.rossiter@hds.com

</td>
<td>

Lois Paul & Partners

Brandi Ellerbee&nbsp;

(512) 638-5327

brandi_ellerbee@lpp.com

</td>
</tr>
</tbody></table>
<a><b>Hitachi Data Systems Helps
Businesses Maximize Their IT Investments With New Turbocharged Infrastructure
Solutions </b></a>

<i>New Flash,
Unified Storage and Converged Solutions Boost Performance and Reduce TCO by up
to 30 Percent to Help Customers Achieve Business Transformation and Pave the
Way for Private Cloud Deployments</i>

<i>Ushers in New Era of Flash with One Million
IOPS Performance </i>

<b>SANTA CLARA, Calif. – July 10, 2013 -</b> Hitachi Data
Systems Corporation (HDS), a wholly owned subsidiary of Hitachi, Ltd. (TSE:
6501), today unveiled significant enhancements to three key infrastructure
solutions: Hitachi Unified Storage VM (HUS VM) all flash system, Hitachi
Unified Storage and Hitachi NAS Platform,and Hitachi Unified Compute Platform (UCP). Able to reduce total cost of ownership (TCO) by up to 30
percent compared to alternative solutions and up to double the performance benefits
of previous generations, the new
turbocharged solutions maximize IT investments and help customers
achieve unsurpassed operational savings despite today’s relentless data growth and cloud infrastructure
complexities.

HUS VM
all flash system, Hitachi Unified Storage and Hitachi NAS Platform,and the enhanced Hitachi UCP portfolio
give enterprises the most efficient IT platforms on the market to accelerate
insight, improve decision-making and free up resources to attain innovation
that transforms businesses. Cost-effective
flexibility and elasticity of private cloud deployments offer the speed and
ability to sustain peak workloads. These benefits are vital to support the
service levels enterprises require to meet user demands. The trio of infrastructure
technologies announced today builds on the content cloud solutions and services
unveiled by HDS in May 2013. They deliver the
performance, efficiency and economics needed for the foundation of seamless
enterprise cloud environments. The technologies also achieve a new milestone in
the Hitachi Data Systems 3-tiered strategy for infrastructure, content and
information, which builds on existing IT investments to provide a single virtualization
platform for all data to support cloud and enable big data.

With
today’s announcement, organizations can dramatically increase their pace of
innovation and more effectively harness data to build competitive advantage through
the following:

-&nbsp;
<b>Performance:</b> Up to double the performance
of alternatives for faster access to information.

-&nbsp;
<b>Efficiency:</b> Increase
infrastructure and IT personnel efficiency through virtualization, capacity
efficiencies and auto provisioning to free up resources for more strategic
initiatives to support business goals.&nbsp;

-&nbsp;
<b>Economics:</b> Reduce TCO by up to
30 percent through unified management, auto migration and storage provisioning
to accelerate business insights.

”Customers today are focused on business
transformation. They need information solutions that improve business processes
and simplify IT so they can, in turn, become more agile to react to market
conditions and innovate more quickly,” said Roberto Basilio, vice president,
Storage Platforms Product Management, Hitachi Data Systems. ”The days of capex
spending are behind us. The technologies we are announcing today redefine the
economics of storage by delivering opex savings that are essential to a
business’s bottom line. By eliminating performance hiccups associated with
disparate architectures and information silos in the data center environment, HDS sets a flexible yet powerful foundation
for private cloud and big data platforms that helps to accelerate
insight, improve decision-making and free up resources for customers to
innovate with information.”

”The enhancements HDS has just rolled out to its key flash, unified
and converged storage solutions should significantly help customers to get a
greater impact for their IT dollar,” said Terri McClure, senior analyst,
Enterprise Strategy Group. ”The virtualization, efficiency and automation HDS
provides can allow businesses to shift resources from tactical and maintenance
operations that support the status quo to more strategic initiatives that
support business goals. The fact that HDS can deploy a converged infrastructure
solution and integrated computing options to support private cloud environments
in less than one week is a real point of differentiation. We expect enterprises
and mid-market companies to get excited about these new capabilities and
quickly start reaping the benefits.”

<b><i>New Hitachi Data Systems Flash, Unified and
Converged Solutions</i></b>

<b>HUS VM Flash-Optimized System Software with
Hitachi Accelerated Flash Storage</b>

-&nbsp;
Deliver up to <b>1,000,000 IOPS</b>
for faster access to data and acceleration of insights.

-&nbsp;
<b>Up to double the storage efficiency of commodity solid
state drives</b> while <b>reducing the cost per&nbsp;I/O by up to 60
percent or more.</b>

-&nbsp;
Extend the life and improve the
performance of current storage assets by using external storage virtualization
and Hitachi Dynamic Tiering.

<b>Hitachi Unified Storage and Hitachi NAS
Platform</b>

-&nbsp;
Boast the <b>highest performance in the industry with up to double
the speed</b> to help consolidate
storage and save time and cost using file sharing technology.

-&nbsp;
<b>Slash hardware requirements and reduce capacity needs by up to 90
percent,</b> with no performance degradation, by using the <b>market’s strongest
primary deduplication capabilities</b>.

-&nbsp;
Apply new file modules to combine file and block storage into one
sleek, powerful solution that supports big data workloads and <b>consolidates
multiple NAS filers, and yields up to 30 percent lower total cost of ownership
in the first year alone.</b>

<b>Hitachi Unified Compute Platform</b>

-&nbsp;
Includes Hitachi <b>UCP Pro for VMware vSphere, </b><b>UCP Select for Microsoft® Private Cloud, and </b><b>UCP Select for
Oracle Database Real Application Cluster</b>.&nbsp;

-&nbsp;
Can accelerate time to market by <b>deploying new converged infrastructure solutions and integrated
computing options in less than one week</b> to support private cloud environments.

-&nbsp;
Simplifies management functions and
improves utilization to <b>cut TCO by up to 30
percent over four years. </b>

-&nbsp;
<b>Delivers up to
double the performance</b> benefits across mission-critical
application environments to enable faster access to information by using flash
storage and advanced server technologies.

<b>Partner Benefits and Support</b>

HDS Global Services help maximize value and accelerate the
realization of benefits from HUS VM all flash system, Hitachi Unified Storage
and Hitachi NAS Platform, and the enhanced Hitachi UCP portfolio, with
comprehensive consulting, transition, managed, and support services.&nbsp; A partner network helps extend the value of
these solutions with their skills in industries, applications, and data center
infrastructures. The solutions deliver incremental services opportunities,
including consulting, integration, and solutions support. Technology partners
Brocade, Microsoft and VMware, and global Hitachi TrueNorth partners have endorsed the new HDS infrastructure solutions.

<b>Supporting
Quotes</b>

<a>-&nbsp;
<b>Indiana University:</b></a> ”The Hitachi Data Systems primary storage deduplication approach
is a smart approach, and we did not have to compromise how we run our business.
The key is that the deduplication process is workload-aware; it
throttles back when the file service load reaches a certain level of available
IOPS, and then the process automatically resumes when the system becomes less
busy. This means there is no impact to a user’s performance.” <i>- Troy D.
Williams, manager, Storage and Virtualization</i>

-&nbsp;
<b>Infosys:</b> "We count on the
reliability of Hitachi Data Systems for our most critical workloads. The flash
technology, along with dynamic tiering, addresses our needs of high data growth
along with higher performance by delivering sub-millisecond response times. Best
of all, it protected our existing investments while seamlessly integrating with
our storage architecture without any disruption."<i> – </i><i>Jitendra Sangharajka, associate VP,
Information Systems</i>

-&nbsp;
<b>Precision Discovery:</b> ”Technology can be a matter of
luck, money or commodity. But the right technology and support help us get
where we want to go, quickly and wisely. Because of what we’ve accomplished and
what we continue to accomplish with Hitachi Data Systems, we are poised to
continuously evolve as a company and team, and to bring a plethora of new
offerings to market very soon. The new Hitachi UCP solutions are an exciting
addition to an already strong portfolio of technology.” <i>- Howard Holton, director,
IT</i>

<b>Web Resources</b>

-&nbsp;
Read what Hu Yoshida has to say about the news

-&nbsp;
Learn more about how HDS helps customers
Maximize their IT advantage

-&nbsp;
Follow us on Twitter

-&nbsp;
Connect with us on LinkedIn

-&nbsp;
Friend us on Facebook

<b>About Hitachi Data
Systems</b>

Hitachi
Data Systems provides information technologies, services and solutions that
help companies improve IT costs and agility, and innovate with information to
make a difference in the world. Our customers gain compelling return on
investment (ROI), unmatched return on assets (ROA), and demonstrable business
impact. With approximately 6,000 employees worldwide, Hitachi Data Systems does
business in more than 100 countries and regions. Our products, services and
solutions are trusted by the world’s leading enterprises, including more than
70% of the Fortune 100 and more than 80% of the Fortune Global 100. Visit us at
www.HDS.com.

<b>About Hitachi, Ltd.</b>

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a
leading global electronics company with approximately 326,000 employees
worldwide. The company’s consolidated revenues for fiscal 2012 (ended March 31,
2013) totaled 9,041 billion yen ($96.1 billion). Hitachi is focusing more than
ever on the Social Innovation Business, which includes infrastructure systems,
information & telecommunication systems, power systems, construction
machinery, high functional material & components, automotive systems and
others. For more information on Hitachi, please visit the company’s website at http://www.hitachi.com.

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