Developers continue to support
BlackBerry® 10, bringing more than 30,000 new applications to the platform over
the past seven weeks. BlackBerry® (NASDAQ: BBRY; TSX: BB) today announced that BlackBerry 10 customers now have access to more
than 100,000 applications for the BlackBerry® Z10 smartphone on the BlackBerry®
WorldT storefront.

Today, Amazon Kindle, OpenTable and The
Wall Street Journal are available to BlackBerry 10 customers and in the coming weeks
CNN, The Daily Show Headlines, eBay, eMusic, Maxim, MLB
at Bat, MTV News, Pageonce, PGA, Rdio, Skype, Soundhound and Viber will be
available for download or purchase.  
BlackBerry 10 customers already have access
to leading apps and games, including 8tracks, Angry Birds Star Wars, ATP World
Tour Live, BBC Top Gear News, Bloomberg Anywhere, CBS Sports, Delta Air Lines, F1 2013 Timing App
CP, Facebook, Foursquare, Jetpack
Joyride, Keek, LinkedIn, Navita Translator, Need for Speed, NHL GameCenter, N.O.V.A.
3, The New York Times, PressReader, Slacker, Songza, Twitter, UFC, USA TODAY, Waze, WhatsApp, and Zara.

<i>”The response to
the BlackBerry 10 platform and applications has been outstanding. Customers are
thrilled with the applications already available, and the catalog just keeps
growing, now with more than 100,000 apps,” said Martyn Mallick, Vice President,
Global Alliances at BlackBerry. ”Top brands and application providers are
joining us every day and are seeing the benefits of being early supporters of
the new platform. We constantly hear from developers that the BlackBerry 10
tools are easy to build with and that we provide opportunities for app
differentiation that they do not see on other platforms.”</i>

<i>”It now appears
that the already impressive levels of developer support for the BlackBerry 10
platform are accelerating into the launch window for the BlackBerry Z10. The
prospect of a very robust app catalog can only bolster momentum for the product
and the platform itself,” said John Jackson, Research Vice President, Mobile & Connected Platforms
at IDC. ”The
ability to attract and sustain developer support is like lifeblood for any
mobile platform, and it’s not something that simply happens. This progress is a
testament to BlackBerry’s early and innovative engagement with developers
worldwide and the innovative architecture of the platform itself.”</i>

BlackBerry 10 applications take connecting to the
next level with the ability to leverage social, gamification, and integration
frameworks that other platforms are not able to offer. Customers can easily
share applications with those in their social networks including BBMT
(BlackBerry® Messenger), Facebook, and Twitter. Applications can incorporate
gaming features such as leader boards, badges, rewards and more using the
Scoreloop tools, and BlackBerry 10 applications can tie to core OS integration
points to allow developers to create compelling experiences to keep people
moving and flow with BlackBerry 10 experience features. &nbsp;

In addition to
apps and games, BlackBerry World for BlackBerry 10 offers access to one of the
most robust catalogs of music and video content for mobile users*, with
partnerships across all major movie studios, all major music labels and
television networks.

The BlackBerry
Z10 (all touch) is the first smartphone powered by BlackBerry 10, the
re-designed, re-engineered, and re-invented BlackBerry platform. The BlackBerry Z10 will be available in the U.S. from
March 22.&nbsp;
* The music catalog is currently available in 18 countries: USA,
UK, Canada, Argentina, Brazil, Colombia, Mexico, France, Germany, Italy,
Netherlands, South Africa, Spain, Australia, India, Malaysia, New Zealand and
Singapore. The video catalog is currently available in the USA, UK, and Canada.&nbsp;
[b]Media contact:&nbsp;[/b]Bite,&nbsp;blackberry@bitepr.se, +46 (0)8 402 01 00 &nbsp;

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