<i>- Leveraging ambidextrous technology building blocks,
AMD speeds development of customized, differentiated designs including silicon
for the recently announced PlayStation 4 –

</i>
<b>SUNNYVALE, Calif. – May 02, 2013 – AMD (NYSE:
AMD) </b>announced today a strategic focus on developing one-of-a-kind solutions
through its Semi-Custom Business Unit based on the extensive set of
intellectual property (IP) amassed across AMD processors, graphics and
multimedia. Providing to customers a level of flexibility and differentiation
that goes beyond standard AMD products, the business unit takes AMD to a new
level of customer-centric design by integrating these building blocks with
customer-specific IP to create tailor-made solutions using a flexible
System-on-a-Chip (SoC) design methodology.

AMD’s
high-performance SoC processor design methodology provides a modular approach,
leveraging best practices to readily re-use silicon IP and design building
blocks. With the Semi-Custom Business Unit, AMD collaborates with customers to
create customized chip solutions that help enable customers to push the
boundaries in product development. The business unit features a strong team of
engineers who are well-versed in graphics and compute processing, and is led by
Corporate Vice President and General Manager Saeid Moshkelani. Moshkelani
joined AMD last year from Trident Microsystems and reports to AMD Senior Vice
President and General Manager of Global Business Units Lisa Su.

”Innovation in computing
over the next decade will come from deep knowledge and integration of hardware,
software and system expertise,” said Su. ”The charter of the
Semi-Custom Business Unit at AMD is to provide OEM customers access to
leading-edge IP to create tailored and differentiated solutions. AMD’s high-performance
heritage, strategic investments in IP, and SoC design methodology
enable customer-specific solutions that are truly one-of-a-kind.”&nbsp;

”AMD has a strong intellectual
property portfolio and a nimble approach to chip design. That combination
should help the company capitalize on new opportunities by customizing its IP
building blocks for specific applications and use cases,” said Charles King,
president and principal analyst, Pund-IT, Inc. ”AMD’s ability to flexibly collaborate
with customers should lead to the development of high-value solutions that
deliver superior performance and end-user satisfaction.”

The
Semi-Custom Business Unit will focus on high-volume, high-value applications across a
wide array of markets, including: gaming, set-top boxes, smart TVs, PCs,
tablets, servers, high performance computing and infrastructure applications. The
PlayStation® 4 (PS4T) from Sony Computer Entertainment Inc. (SCEI) is the first
announced customer design win. With AMD’s scalable
Semi-Custom solutions, IP blocks can be quickly tailored without having to
design a new platform. The Semi-Custom Business Unit is able to deliver
tailor-made solutions within an accelerated timeframe.

Supporting Resources

·&nbsp;
Click here
for more information about the semi-custom APU for the PS4T

·&nbsp;
Become a fan of AMD on Facebook at www.facebook.com/AMD

·&nbsp;
Follow AMD on Twitter @AMD_Unprocessed

Pressreleasen kommer från: Newsdesk