<i>- AMD FirePro professional
graphics showcase content creation backed by outstanding hardware and software
companies -</i>

<b>ANAHEIM, Calif. – July 23,
2013 – </b>Today at the 40th
SIGGRAPH 2013 International Conference and Exhibition,&nbsp;AMD (NYSE: AMD) powered visual computing experiences for content
creation with outstanding industry leaders Adobe, Autodesk, Christie, Dell, and
Optis. AMD FireProT professional graphics demonstrations featured unique
animation, display, simulation and other creative hardware and software
collaborations for attendees from around the world.

With strong adoption of OpenCLT, AMD FirePro graphics
have gained positive momentum in the months leading up to SIGGRAPH 2013. Recent
highlights and wins for AMD FirePro graphics include:

·&nbsp;
&nbsp;Acknowledgement as the <a href="http://community.amd.com/community/amd-blogs/business/blog/2013/06/11/power-and-performance-delivered-by-amd-firepro-graphics-with-amd-graphics-core-next">dual graphics solution for the forthcoming
Apple Mac Pro</a>;

·&nbsp;
Optimization
and certification of Maxon Cinema 4D application;

·&nbsp;
Certification for The Foundry’s MARI
application;

·&nbsp;
Optimization
of Adobe Premiere Pro CC, backed by OpenCLT standards.

&nbsp;”The amazing
positive response for AMD FirePro makes this SIGGRAPH 2013 exhibit even more
worthwhile as we’re excited to showcase our efforts to attendees from around
the world,” said David Cummings, senior director and general manager,
Professional Graphics at AMD. ”With top-notch collaboration from companies such
as Adobe, Autodesk, Christie, Dell and Optis, we’re committed to enabling creators
with AMD FirePro graphics as a critical part of their visual computing
experiences to bring ideas to life.”

"At the AMD booth, artists will have the chance
to check out Autodesk Maya and 3ds Max 3D animation and visual effects software
running on workstations powered by AMD FirePro graphics," said Rob
Hoffmann, senior product marketing manager, Autodesk Media & Entertainment.
"The powerful combination of AMD hardware and Autodesk software can help
increase productivity and creativity to complete tasks faster and give artists
more time to try new ideas."

”Christie is pleased to provide the world’s first and
only 4K 3-chip DLP® projector, the Christie D4K2560, running at
60Hz, for the AMD booth at SIGGRAPH this year,” said Larry Paul, senior
director, Technology and Visualization Solutions, Christie. ”As a global leader
in the visualization market, Christie understands the high standards required
by digital content creators to ensure images are properly displayed for a
variety of applications including immersive visualization solutions.”

&nbsp;”Dell and AMD
continue to collaborate to deliver powerful workstation solutions that creative
users demand,” said Efrain Rovira, executive director, Dell Precision
workstations. ”At SIGGRAPH 2013, attendees will have the opportunity to see the
combined power of Dell and AMD at work. Whether it’s the Dell Precision T7600
tower workstation or the Dell Precision M6700 mobile workstation, superior
visual quality and graphical performance are critical factors for reliable,
dependable results matched with creative imaginations.”

”We’re proud to have THEIA-RT from Optis at the AMD
exhibit to demonstrate physics-based rendering for highly accurate rendered
images,” said Nicolas Dalmasso, VP Manager R&D, Optis. ”The combination of
THEIA-RT with AMD FirePro graphics offers advanced texture mapping,
active/passive stereo support, hybrid shading, raytracing, rendering and many more
key features that professional users demand.”

AMD will be exhibiting at SIGGRAPH 2013 from July 23-25
at the Anaheim Convention Center in booth 521. AMD is a participant in
Siggraph’s Real-Time Live July 23 with ”Adding
More Life to Your Characters with TressFX” – the world’s first
implementation of real-time, per-strand hair physic system. AMD will conduct
two presentations in the Tech Talk theater: ”Real-Time
ACES Decoding and AMD FirePro GPU-Enabled RRT/ODT Processing at 4K” July 23
from 11:15 a.m.-12:15 p.m., and ”AMD FirePro Technologies for Visual Computing”
July 24 from 11:15 a.m. -12:15 p.m.

<b>Supporting Resources</b>

• Learn more about AMD’s
  leadership in professional graphics
• Learn more about AMD FirePro and Adobe
• Learn more about AMD FirePro and OpenCL
• Become a fan of AMD on
  Facebook
• Follow @AMDFirePro on Twitter&nbsp;

<b>Contact:</b>
Bite
amd@bitepr.se

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