<b>AMD Boosts Quality and Performance of New,
Enhanced Features of Adobe Photoshop CC and Adobe Premiere Pro CC through Open
Standards </b>

<i>AMD A-Series APU, Radeon and FirePro graphics work seamlessly with new
versions of Adobe Photoshop CC and Adobe Premiere Pro CC to accelerate new
features</i>

<b>Los Angeles – Adobe
MAX – May 7, 2013 – </b>AMD&nbsp;(NYSE: AMD) today announced at Adobe MAX new
and improved accelerated features for Adobe® Photoshop® CC
and Adobe Premiere® Pro CC. The introduction of the all-new Smart
Sharpen feature and recently updated Blur Gallery and Liquify effects
reinforces the collaboration between Adobe and AMD to provide high-quality,
impressive performance to creative professionals everywhere by fully tapping
into AMD compute and graphics processing leadership through cross-platform open
standards like OpenCLT and OpenGL.

&nbsp;”AMD and Adobe are working together to
help provide powerful solutions that enable creative professionals to speed
workflows and increase throughput, boost productivity and creativity, and fully
realize their creative vision,” says Neal Robison, senior director, Software
Alliances at AMD. ”AMD APUs and graphics coupled with Adobe Photoshop CC and
Adobe Premiere Pro CC push the boundaries of what’s possible and help artists
of virtually all talents and disciplines make the imagined real.”

”We
have increased the performance of our industry-leading applications Adobe
Photoshop CC and Adobe Premiere Pro CC with enhanced OpenCL and OpenGL support,
empowering creative professionals and consumers alike to harness the many
benefits and robust power of modern AMD APUs and GPUs,” said Simon Williams,
director of Strategic Relations at Adobe. The
creative community asked, and AMD and Adobe answered by providing artists a
powerful combination of technologies with which to streamline today’s complex
creative workflows.”

AMD and Adobe recently announced <a href="http://www.amd.com/us/press-releases/Pages/amd-and-adobe-2013apr5.aspx">expanded OpenCL support for Adobe
Premiere Pro CC</a> at the National Association of Broadcasters Show
2013, including multi-stream and mixed format accelerated workflows with real-time effects, color grading and
finishing with hardware-accelerated rendering to the chosen final destination
format. Today AMD announced support for additional OpenCL-accelerated features
with the announcement of Adobe Premiere Pro CC including OpenCL
hardware-powered rendering with Adobe Media Encoder CC for Adobe Premiere Pro
CC projects and multi-GPU support. This enables users to queue up multiple
Adobe Premiere Pro CC projects to be rendered using all available GPU
horsepower in the background. Both Adobe Photoshop CC and Adobe Premiere Pro CC
fully support advanced display technologies such as 4K and AMD Eyefinity
multi-display technology.

New and enhanced Adobe Photoshop CC features
have been added to the dozens of existing open hardware accelerated features in
Adobe Photoshop CC:

• Adobe’s
  all-new Smart Sharpen filter leverages OpenCL and AMD graphics technology
  to sharpen images faster1 while minimizing halo effects on
  distinct edges and providing precise noise reduction control;
• The
  enhanced Blur Gallery harnesses the power of OpenCL and AMD graphics
  technology to deliver mouse-down previews quickly, accurately and with
  high on-screen resolution of up to a million pixels. High quality instant
  on-screen and in-context feedback allows artists to work more efficiently
  without unnecessary disruptions to the creative workflow. Non-destructive
  hardware-accelerated Blur Gallery effects are applied as Smart Objects to
  create a desired look for images and even video within Photoshop CC;
• Performance
  enhancements have also been made to the Liquify effect so that creative
  professionals can now push, pull, rotate, reflect, pucker, or bloat
  selected image areas to achieve unique artistic effects with greater speed2
  while working with even the largest images.

Users everywhere can join the Adobe Creative
Cloud and gain a competitive advantage through immediate access to AMD
hardware-accelerated features and functionality with the latest Adobe creative
software products. Adobe Creative Cloud offers an end-to-end, cross-platform
tool kit with industry-leading software seamlessly integrated with all the
hardware needed to create, collaborate and stay connected.

Adobe and AMD are
previewing the next generation of their professional imaging, video and audio
products at Adobe MAX, The Creativity Conference, May 4-8 in Los Angeles (AMD
Adobe MAX Booth #115.)

<b>Supporting Resources</b>

• With Adobe Creative Cloud a
  simple monthly membership gives you the complete collection of Adobe
  creative software products. Along with cloud storage, Creative Cloud
  members automatically get access to new tools and product updates as soon
  as they’re released
• For more information
  about&nbsp;AMD Performance
• Details about AMD and Adobe
• For more information
  about AMD FireProT Graphics
• For more information about Adobe
• For more information
  about AMD

<b>About Adobe Creative Cloud </b>

Adobe Creative
Cloud is a simple monthly membership that provides the entire collection of
Adobe tools. Members get
access to every new feature upgrade as soon as it is available-at no additional
cost. Membership offers ongoing access to all of the Adobe creative desktop
applications, including new features as they become available, plus online
services for file sharing, publishing and more. To learn more about Creative Cloud for Video Pros, visit http://www.adobe.com/products/creativecloud/video.html.&nbsp;

<i>1.&nbsp;
</i><i>AMD tests are performed on optimized AMD
reference systems. PC manufacturers may vary configuration yielding different
results. Test project used the new Smart Sharpen effect with Adobe Photoshop CC
pre-release build, version 1.0.0.157 from 4/23/2013, test image: 5616×3744,
60.2MB, .PSD format. A notebook PC with AMD A10-5850M APU with AMD RadeonT HD
8650G Graphics, 2x2GB DDR3-800 RAM, video driver 12.105.0.0 – 07-Apr-2013, SSD
hard drive and Window 8 Professional (x64) build 9200 took 14.84 seconds with
GPU acceleration on versus 31.03 seconds with GPU acceleration off. RIN-27</i>
<i>2.&nbsp;
</i><i>AMD tests are performed on optimized AMD
reference systems. PC manufacturers may vary their configuration yielding
different results. Test project used the new Liquify effect with Adobe
Photoshop CC</i><i> pre-release
build, version 1.0.0.157 from 4/23/2013 compared to the original Liquify in
Photoshop CS6 released in May 2012, test image: 5616×3744, 60.2MB, .PSD format,
on a notebook PC with AMD A10-4600M APU with AMD RadeonT HD 7660G Graphics,
2x2GB DDR3-1600 RAM, SSD hard drive and Window 8 Professional (x64) build 9200.
The original Liquify effect (with video driver: 8.981.0.0 – 06/20/2012) took
47.47 seconds and the new Liquify effect (with video driver: 9.17.10.2932 –
12/12/2012) took 36.67 seconds. RIN-28</i><i>
</i>

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