– Over the course of 22 workshops, 27 youth developed a game targeted at improving students’ learning capabilities –
DRESDEN, Germany. – Sep. 27, 2011 – AMD (NYSE: AMD) together with the Dresden Media Culture Center (DMCC) today announced the public release of ”Stress Ops,” a learning game developed as part of the AMD Changing the Game initiative in Dresden, Germany. The final game will be publicly shown at a cinema in downtown Dresden with the participation of the students who created the game, the instructors, representatives of the City of Dresden as well as the interested public.
The project with 27 boys and girls, aged 14 to 18, is the first of its kind in Europe and demonstrates AMD’s commitment as a responsible corporate citizen in the communities where AMD has operations. AMD Changing the Game is designed to enable youth around the world to take gaming beyond entertainment by teaching them how to create their own games on socially relevant subjects.
”It’s extremely rewarding to see how the AMD Changing the Game initiative has inspired our students to creatively work in teams towards a common goal that can benefit their friends and fellow students,” said Daniel Seitz, head of the project at the Dresden Media Culture Center. ”By using social media tools, our small team was able to promote the game even during the creation phase. Marketing the project and making it known among other students was as important to us as the creation of the game itself.”
The game is designed to increase the learning capabilities of students in a playful way by making them aware of distractors and how to deal with them. Throughout the project, experienced instructors guided the participants. Five teams responsible for production/story telling, graphic design, sound design, programming and marketing/social media developed three initial game ideas and then collaboratively decided on one final concept.
”The purpose of AMD Changing the Game is to help students gain technical skills and knowledge of the world around them by collaboratively creating video games on important topics such as health, energy, and the environment. The Dresden Media Culture Center project is a key example of what AMD Changing the Game is all about – taking advantage of youth interest in playing video games by giving them their first opportunities to create games on vitally important issues,” said Allyson Peerman, vice president of Public Affairs at AMD and president of the AMD Foundation.
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