AMD and Adobe Collaborate on Upcoming Version of Adobe Premiere Pro Software
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<b>AMD and
Adobe Collaborate on Upcoming Version of Adobe Premiere Pro Software to Enable Breakthrough
Video Editing Performance through Open Standards</b>
<i>AMD A-Series APU, Radeon and FirePro graphics technology work seamlessly
with next version of Adobe Premiere Pro software to provide real-time editing, effects,
compositing and color grading</i>
<b>SUNNYVALE,
Calif. – Apr. 5, 2013 – </b>AMD (NYSE: AMD)today
announced its
collaboration with Adobe Systems Incorporated to deliver OpenCLT hardware-accelerated
video editing for the first time on the Microsoft Windows platform with the
next version of Adobe® Premiere® Pro. This collaboration further demonstrates AMD’s commitment to enabling partner
ecosystems with cross-platform open standards, empowering Adobe to amplify the
editing experience for creative professionals everywhere. The combination of expanded
support for open standards and the Adobe Creative CloudT brings unmatched access to the most
up-to-date and powerful professional post-production tools anywhere.
The next version of Adobe
Premiere Pro has been optimized to take full
advantage of a wider range of AMD professional- and consumer-class graphics
processing units (GPUs) and accelerated processing units (APUs), delivering unprecedented real-time editing with formats from
DV to HD and 4K Ultra HD at high frame rates. Now Adobe and AMD extend this
advanced OpenCL functionality to creative professionals running the Windows
operating system. The expanded support on Windows and OSX complements the already
popular Mac OSX OpenCL support available on Adobe Premiere Pro.
”AMD and Adobe are dedicated to delivering professional- and
consumer-level solutions that support open standards and provide artists
everywhere with the ability to create at the speed of thought,” said Neal
Robison, senior director, Software Alliances at AMD. ”Through AMD’s strong
relationship with Adobe, video editors no longer have to wait for the rendering
of edits, effects and composites – most everything can now be achieved at high-quality
in real-time.”
Coupling AMD
graphics hardware with the latest Adobe software, video professionals and prosumers
alike will benefit from seamless, high-quality feedback. The next version of Adobe Premiere Pro with
support for OpenCL harnesses the power of discrete AMD graphics cards and AMD A-Series
APU’s to enable real-time edits, application of dozens of effects, support for
the new Lumetri deep-color engine, and multi-stream and mixed format accelerated
workflows with AMD Eyefinity multi-display technology.
From its APUs
and notebook graphics cards to professional workstation cards like the AMD
FireProT W-series, AMD technology works transparently with Adobe Premiere Pro
to provide scalable GPU-accelerated editing solutions for inspired prosumers and
creative professionals everywhere. The software is accelerated by OpenCL to
efficiently harness the compute power of AMD APU and graphics products and
achieve up to 4.3X faster exports from a source format with effects to a preferred
final destination format for quick and easy distribution and publishing[1].
”We’re all about creating the best software possible, and at NAB we’re
revealing some incredible enhancements to our video editing tools,” said Simon
Williams, director of strategic relations at Adobe. ”Our customers require
powerful systems that enable them to work quickly and efficiently. While we
already support OpenCL on the Mac, today’s announcement gives creative
professionals the opportunity to tap into the massive compute resources of AMD
APUs and GPUs on Windows-based PCs, broadening the type of accelerated
experience they can have with our upcoming software.”
Video professionals and enthusiasts utilizing the Adobe Creative Cloud
gain a competitive advantage through immediate access to AMD
hardware-accelerated features and functionality with the latest Adobe video
production software. Adobe Creative Cloud offers an end-to-end, cross-platform tool
kit with industry-leading software seamlessly integrated with all the hardware needed
to create, collaborate and stay connected.
At NAB, Adobe is previewing the next generation of its professional
video and audio products (NAB Booth SL3910.) Learn more about the next versions
of Adobe’s pro video and audio tools at: www.adobe.com/go/nab_reveal. More information about Adobe’s
upcoming new video tools will be unveiled at Adobe MAX, The Creativity
Conference, May 4-8 in Los Angeles, Calif.
<b>Supporting Resources</b>
- With Adobe Creative Cloud a simple monthly
membership gives you the complete collection of Adobe creative desktop
applications. Along with cloud storage, Creative Cloud members
automatically get access to new tools and product updates as soon as
they’re released. - For
more information about <a href="http://blogs.amd.com/work/2013/04/04/amd-firepro-technology-at-nab-2013/">AMD
and Adobe at NAB Show</a> - For
more information about AMD Performance - For more information about <a href="http://blogs.amd.com/fusion/2013/04/05/now-showing-on-amd-everywhere-adobe-premiere-pro-with-real-time-editing-and-finishing">AMD
and the new version of Adobe Premiere
Pro</a> - Details
about <a href="http://www.amd.com/adobe">AMD
and Adobe</a> - For
more information about <a href="http://www.fireprographics.com/adobe">AMD
FireProT Graphics</a> - For
more information about Adobe - For
more information about AMD
[1] Testing
was performed by AMD, test project used the ”Three-way Color Corrector” effect
with the NAB 2013 ”sneak peek” build of Premiere Pro Next provided by Adobe,
.MP4 video file, 17 seconds, 1920×1080, 24fps with .WAV audio file, 169
seconds, 1411 kb/s audio bitrate, 41 khz audio sample rate, export to Device –
Apple TV, iPad, iPhone 4 and newer, 720p, 29.97 max render quality. With
OpenCL (GPU acceleration) enabled, the export took 46.6 seconds. With CPU only,
the export took 246.1 seconds. Test system was a desktop PC configured with an
AMD A10-6800K APU with AMD RadeonT HD 8670D Graphics, 8GB DDR3-2133 running
Window 8 Professional (x64) build 9200, video driver 12.102.0.0. RID-10
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