<b>Early Investor in Spotify, iZettle, Wrapp Backs Wine App for Everyone – From People Who Just Like Drinking Wine to Total Wine Nerds and Avid Connoisseurs
</b>
<b>COPENHAGEN, Denmark
– December 13, 2012</b> – Vivino, the social wine app that allows users to keep track of
wines they drink, rate them for future reference, and share favorites with
others, today announced it received $1 million in Series A financing from
Creandum, the Nordic venture capital firm best known for its early investments
in digital music service <i>Spotify</i>, social payments company <i>iZettle</i>, and mobile
gifting phenom <i>Wrapp</i>.

Using smartphones to tap the $125 billion wine market, Vivino’s
mission is to make choosing and purchasing wine online as easy, fun and social
as drinking it.

Vivino
received seed funding last year from <i>SEED Capital</i> and Skype co-founder <i>Janus Friis</i>.

”Vivino
has all the characteristics of a great investment: seasoned team, innovative
technology, elegant product, viable business model, and a very large market
ripe for disruption,” said Creandum General Partner <i>Martin Hauge</i>, who has
joined Vivino’s board of directors. ”In short order Vivino has become the
fastest growing wine app in the world, and we believe has the potential to
change wine ecommerce forever – much like Spotify is doing with music.”

Today
only 4 percent to 8 percent of wine is sold online.

Here’s
how it works: Vivino’s app lets you take a photograph with your Apple or
Android smartphone of any wine you’re drinking. Using advanced scanning technology Vivino
automatically recognizes labels and matches them to an extensive database of
nearly 500,000 wines. Users then note the ones they like or dislike, read wine
reviews, follow other people’s Vivino activity to discover new wines, and soon,
order and buy – by the bottle or case.

”We’ve
seen how Creandum has helped startups like Spotify from very early days grow
and become world leaders in their industry, and we think they’re they perfect
partner for now helping us monetize our growth, and expand our business around
the world – especially in the U.S.,” said Vivino Founder <i>Heini Zachariassen</i>.

Use of
Vivino has increased tenfold in the past six months, reaching nearly 100,000
monthly downloads.&nbsp; In November alone,
active users on average scanned seven wine labels per month.&nbsp; To date, Vivino has been the No.1 most
downloaded app in the food and drink category in 11 countries, and reached the
No.14 spot in the U.S.

Before
starting Vivino in 2009, Zachariassen founded BullGuard Ltd., one of the
fastest growing Internet and mobile security brands.&nbsp;

<b>About Creandum</b>

Creandum
is a Nordic venture capital firm investing in innovative and fast-growing
technology companies within consumer, software and hardware industries. The
firm has ?250M under management and 20 portfolio companies like Spotify, Cint
and Videoplaza ranging from early stage to expansion. All investment
professionals at Creandum have started companies or been part of successful
startups during their career.&nbsp;Creandum has as one of its corner investors
the 6th Swedish National Pension Fund and is among other major international
investors supported by the European Communities Growth and Employment
Initiative, MAP – ETF Start-up Facility. For more information, please
visit&nbsp;www.creandum.com

<b>About
Vivino</b>

Vivino is a vibrant wine community
built on top of a huge database of 500,000 wines from 20,000 wineries all over
the world.&nbsp; Vivino is the fastest growing
wine app in the U.S. and globally, and its users provide tasting notes,
ratings, price info, and much more on a daily basis.&nbsp; Vivino was founded in 2009 and is
headquartered in Copenhagen, Denmark.&nbsp;
Never again forget another great bottle of wine at www.vivino.com.

<b>#&nbsp; #&nbsp;
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<b>Contacts:

</b>
<b>Eva Voors &nbsp;</b>
<b><b>evoors@gmail.com</b></b>
<b><b></b></b>
<b><b>880&nbsp;</b></b><b><b>+46 708 884&nbsp;</b></b>
<b>Greg
Spector</b><b>

<b><p style="display: inline !important;">greg.spector@gmail.com
</b>

&nbsp;+1 415 717 4666

</b>

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