<b>Screen9 integrates with Sprinkle Enhancing Advertising Revenue</b>

The
cooperation enables publishers to automatically spread contextually relevant
Web TV content to other publishers, enabling increased advertising revenue,
more user time on site and satisfying user demand for content.

The
technology leading Online Video Platform Screen9 has launched an integration
with Sprinkle, which enables common customers such as Göteborgs-Posten, the
major Swedish daily, to benefit from the Screen9-Sprinkle partnership. &nbsp;

Screen9
and Sprinkle have integrated each other’s platforms enabling publishers running
the Screen9 platform to automatically reach other publishers, via Sprinkle’s
recommendation service.

Magnus
Hultman, CEO of Sprinkle said, ”Together Sprinkle and Screen9 solved a
bottleneck in the market.&nbsp; There are
significant quantities of Web TV content that fails to break out because it
gets ‘stuck’ on the way.&nbsp; Through this
integration a publisher can publish a clip in one place and directly break out
to a large number of other publishers who use Sprinkle’s intelligent Web TV
recommendation service.&nbsp; This brings
increased volume and distribution and thereby becomes more interesting for
media buyers.”&nbsp;

Screen9
is the first Online Video Platform to enable automatic ingestion and distribution
via Sprinkle’s contextually relevant software, enabling increased reach and
monetization.

Robert
Risberg, CEO of Screen9 said, ”This cooperation is directly in-line with an important
element of our mission statement: ‘To help our customers grow revenues’.&nbsp; The ability to spread content whilst earning
income is highly attractive to our media partners and together our technologies
seamlessly enable this.”&nbsp;

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