Stockholm, July 3rd 2013. Cloud-based TV operator Magine (www.magine.com) announces
today that it has secured a further round of financing that will enable the company to drive
forward the expansion of their recently deployed OTT television delivery service.

Magine founders, Michael Werner, Matthias Hjelmstedt, Erik Wikstrom, Xavier Ritort and
Hakan Tranvik have succeeded in raising an impressive $19 million through an agreement
signed with a group of Swedish and international investors.

The agreement will mean that the international rollout of the platform will accelerate
considerably. The first international launches will take place in the key TV markets of
Germany and Spain, only a few months after the First Edition of Magine went live in Sweden.

On the strength of this fundraising round, Magine predicts that the service will be available
to viewers in at least five further markets before the end of the year.

Commenting on the new financial support, Magine Chairman Michael Werner
stated: « Magine is not just another TV platform, but a totally new way of accessing and
consuming content. It is a subscription service that was devised to make viewers come back
to watching TV and this is why broadcasters and content providers are very keen to adopt
the service. Magine helps them create new forms of monetizing whilst respecting the
current rights chain. Our investors recognized immediately that the huge potential for
content discovery and social interaction among viewers thus generating new revenue
streams »

In Sweden Magine hosts some of the world’s best known brands and channels such as
Discovery, CNN International, BBC,Eurosport, National Geographic, Nickelodeon and
Cartoon Network as well as home national broadcasters SVT and TV4. The company is in
advanced negotiations with a number of other major international media and entertainment
groups and further announcements are expected later this month.

In April Magine was introduced to the international television and content community at

MIPTV, host to one of Europe’s biggest international entertainment industry gatherings. The
service was hailed as the highlight of the event by media commentators, journalists and
industry figures alike.

<b>About Magine:
</b>

Magine is TV reinvented. It is not TV through a new device but a service that offers the
ultimate freedom of watching live, start over and catch-up television from all channels and
on all devices and at all time in line with existing rights agreements It delivers high speed,
high-quality and DRM protected images via any available internet connection.

Magine is currently available on Apple devices and in Samsung smart TV’s. More TV
platforms and Android tablets are on the way.

<b>Magine. Television as it should be.
</b>

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