SINGAPORE, 17 January 2012. 24MAS today launched a pioneering new game rental service for feature and smartphones with Three Indonesia, powered by 24MAS’s unique technology system 123PLAY.COM. Three’s customers will be able to access up to 400 premium mobile games for smartphones and feature phones on a rental basis. By paying a small rental fee, users get a great value proposition including zero rated data and access to a huge catalogue of content, whilst carriers such as Three are able to offer a real value driven promotion against the major app stores. The service will be branded as a Three service in the market, launching with a national marketing campaign including Facebook, to over 40 million social users.

Based on 24MAS’s unique wrapper technology system, 123PLAY, services such as app rental and subscription services can be set up quickly and easily for carriers and media partners anywhere in the world. By combining billing, distribution and a value-driven offer, the service can be tailored depending on local market conditions and price points.

"We are thrilled to be launching this unique new service within Three Indonesia. The unique concept of offering a huge amount of content for a relatively low price on a timed basis means a real value offer for our customers.   The service is simple and easy to use and is a great marketing message to communicate,” commented Bhuwan Kulshreshtha, Chief Commercial Officer of Three.

”Once again, 24MAS has brought to market a service that satisfies today’s carrier demands whilst offering a unique customer proposition in today’s economic times.  This is the first in a global roll out of 123PLAY.com services and stores and we are delighted to be launching today with Three,” says Tero Turunen, CEO of 24MAS.

For more information, visit <a href="http://www.24mas.com">www.24mas.com</a> or contact:
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